FYI FORD MustangSteve's Ford Mustang Forum / Tom's Refurb 680K YT Subs Features MS Big Brake Kit (Unsponsored)

**Posted by BroPaul** 8/11/2025 1:14 PM

Big channel, good dude. I have watched many of his vids. Love his content - many here may find it juvenile. Can't argue with his online success and his big audience. 356,000 views and counting. Free pub anyone?

https://www.youtube.com/watch?v=2RDrEJGVT1w

**Posted by BroPaul** 8/11/2025 1:17 PM

He makes a million mistakes, but he's probably more like a real customer than anyone might expect. It would be hilarious to do a reaction video where MS watches this video for the first time and pause and comment on the mistakes. MS would have a stroke. Good watching though.

Last edited by RCodePaul (8/11/2025 1:22 PM)

**Posted by MS** 8/11/2025 9:33 PM

I’m not watching that!

**Posted by rpm** 8/12/2025 9:29 AM

That guy has got to be related to Sally. It's nice to see the younger crowd into classic Mustangs. He's a lot more enjoyable to watch than many of the older dorks doing Mustang you tube channels.

**Posted by BroPaul** 8/12/2025 4:25 PM

MS wrote:
I’m not watching that!

Yeah. Don't. You would absolutely lose it. Well, unless we do it at the Bash. That could be freaking hilarious. I'm telling you a reaction video could be gold. Pure YT gold!!! When he's cluelessly trying to press the drum brake hubs off of the drum without pressing the lug studs out first - oh my. Monkey trying to hump a football. But the kid has charisma and a huge, gigantic following. He's pretty damn funny and admits his mistakes. And he is a full-on complete Mustang fan. He's got at least a half dozen vintage Mustangs (not including the body swapped Honda he calls a Matsustang.) Don't look at those videos - harmful to your peace of mind.
But as a Mustang ambassador to the young crowd, he's invaluable. Not your cup of tea by any stretch, but he drives his Mustangs. Hard. He regularly buzzes his cast piston 306 to 6800 rpms. It sounds fantastic. He drove his 67 Coupe "Noise Complaint" on a Hot Rod Power Tour (r) so that should tell you he's a lot like some of us. His reaction when he first puts the 15" rotor on the hub is priceless.
If I owned MustangSteve.com I'd be on this kid like white on rice. This video you shouldn't watch (but everyone else should) mentions Mustang Steve several times, all in a good light. Keep in Mind that Nitto Tire sends this kid free tires. So, there is some testimony to his influence. This video already has 356,000 views. Pretty cool all in all.

**Posted by Nos681** 8/13/2025 5:05 AM

I know exactly how he felt when I installed 2016 Mustang GT rotor for the first time.
I couldn’t wait to drive it.

**Posted by rpm** 8/13/2025 10:30 AM

I enjoyed watching the video, and remembered many of the foolish mistakes I made during my youth AND adult years. The kid is likeable, energetic, and has a good sense of humor. I too think he is good for the Mustang crowd, and a valuable guy to pitch Mustang Steve parts.

**Posted by 6sally6** 8/13/2025 2:00 PM

He'll be the next You tube millionaire.........like Cleatus
(Wish he would turn his hat around....cute on a 4 year old butt.)
6sally6

**Posted by Rudi** 8/13/2025 8:44 PM

It’s amazing how much money can be made on those videos. My step son’s cousin has made so much money putting out guitar how to clips he was able buy a new McLaren 720. The kid is in his late twenties.

**Posted by BroPaul** 8/14/2025 10:50 AM

Rudi wrote:
It’s amazing how much money can be made on those videos. My step son’s cousin has made so much money putting out guitar how to clips he was able buy a new McLaren 720. The kid is in his late twenties.

There is big money to be made, it does happen, but it's not as easy as one might think. There are zillions of low revenue channels and hitting the lottery and having a high income channel takes a huge amount of well-crafted work and some luck on timing and trends.

Only about 3% of YouTube channels have over 10,000 subscribers. Less than 1% of YouTubers will ever make enough money to reach the U.S. poverty line. Of the channels that do monetize, the average revenue is around $18 per 1,000 ad views. I have a video with 10,000 views but I'm not monetized. If I were, it'd only be $180. Is that worth the time to shoot, produce, edit and craft a really good thumbnail? No.

But, the big brake vidya with 356,000 views has generated $6,400. What did it take to produce that video? He shot it over several days, he has a camera guy to pay. If he does one of those a week he generates $300k a year minus expenses and camera guy pay. And he has consistently produced good content for years.

https://youtube.com/shorts/tS1LpmetOFA?si=CmJfL_2EkEGAqi26

**Posted by BroPaul** 8/14/2025 11:15 AM

I remember my first "big brake moment" and unfortunately I don't have a pic of my reaction, but it was a thing. My 550i Bimmer has 13.77" front disks and if Mother Bimmer thinks the 360hp 150mph e60 needs them, then the fastback surely does as well.
Did the MS 2015-2018 Mustang GT 14" front brakes 18" wheel combo thinking 15s/19s were too big, the effect was the same. Joy, awe, wonder all wrapped into one. I had to put the wheel on (no calipers yet) and set it on the ground.
Pure glory!!! Picture time.

**Posted by Nos681** 8/14/2025 5:34 PM

I eased into it.

Compared the 14” rotors to the Granada rotors.

I sure hope my UPS guy didn’t get a hernia.

**Posted by Nos681** 8/14/2025 5:39 PM

Guilty of doing the same thing.

**Posted by BroPaul** 8/14/2025 6:02 PM

Nos681 wrote:
Guilty of doing the same thing.

Dang Lt. Dan you look really different in that mug shot. Puzzling.

I watched as RPM upgraded during his build from stockers to Cobra 13" (maybe) rotors. Then subsequently made a running change to 14" rotors and Brembo calipers. Huge wow factor when those 18" wheels are chock full o rotor.

Gotta chuckle at the import cars with huge wheels and teeny rotors. Yuck.

**Posted by BobE** 8/15/2025 7:29 AM

I agree, big open style wheels with small diameter disc brakes are not a ‘look’ that I like, but to each his own.

**Posted by Mochaman** 9/12/2025 11:56 AM

I think it is awesome. Young, dumb, full of ***. Stupid young goofy energy which is fun and exactly what our group is missing. We stand around in our group, beotch and whine on how we don't seem to get any new blood into the Mustang group. Well this is new blood. He calls out the Mustang Steve Adapters in this video three times. Everyone should be cheering this young man on for using his brain to get past every stuck problem. Fire, bigger hammer. Bigger bigger hammers. 60000 pounds of pressure. I applaud him. Thanks for posting a refreshing young man moving our craft forward.

Last edited by Mochaman (9/12/2025 7:59 PM)

**Posted by Mochaman** 9/12/2025 1:02 PM

Brian this video was posted on 9 May 2025. Several times he mentions your company, you should reach out him and thank him and see if there is anything else that he can do with your products. Offer him a bigger hammer, a T-Shirt. This stuff is free adverts for you. See if he can link for you in his comments.

**Posted by BroPaul** 9/12/2025 6:07 PM

Mochaman wrote:
Brian this video was posted on 9 May 2025. Several times he mentions your company, you should reach out him and thank him and see if there is anything else that he can do with your products. Offer him a bigger hammer, a T-Shirt. This stuff is free adverts for you. See if he can link for you in his comments.

Excellent suggestion - agree 100%.
But, I've only been doing ad agency work for 42 years.